Here are five steps to treat your yoga practice virtual, whether you want to stay with one location or travel the globe.
1) Make a web page (the obvious one)
Your yoga business's cornerstone is your website. Consider it your base of operations. It's your marketing machine that operates 24 hours a day, seven days a week. Your website shows your distinct style, credentials, class schedule, and offers, and you can even accept fees for your courses, private meetings, retreats, and other services.
Pro-Tip: Get moving right away. Creating your own site really isn't so late. The sooner you begin, the sooner you will be able to take advantage of new opportunities!
2) Make use of social media
Choose a few platforms and become well-versed in them. Facebook, Instagram, or Pinterest are the most popular social media sites for yoga teachers. If you're going to be spending time online, post while your fans are most engaged to get the most engagement.
A note of warning: don't place all your resources in one basket when it comes to social media. Since media platforms' algorithms are constantly evolving, your strategy can work one day and then stop working the next. Read this article on YOGI TIMES. More on the disadvantages of social media can be found here.
3) Use Your Weekly Email to Create Deep Relationships
Email marketing is, without a doubt, the most crucial aspect of your company. It's the best way to win your readers' confidence and keep in contact with them on a regular basis. Your email is the ideal format for solving your ideal client's issues, and it can also help you push traffic to a website and offerings!
Email campaign tools (such as ConvertKit, which we use as well as recommend) provide statistics about what works and what doesn't. Pay close attention to these figures so you can strengthen your email campaigns over time. Email is the most efficient way to transform casual clients into paying customers if you ever intend to provide a premium experience (which you should).
Pro-Tip: In exchange for anyone entering your email list, send them a freebie (lead magnet). According to research, using a lead magnet raises the number of individuals who enter the mailing list.
4) [Online Yoga Shala] Virtual Yoga Sessions
Yoga, as well as the web, has given birth to some super awesome offspring, like virtual lessons. Placing your yoga sessions on the internet is not only a way to supplement your revenue as a yoga instructor, but it also helps you to reach out to yogis all over the world. Housing lessons online will also help you brand yourself as just a yoga instructor, whether you're a traveling yogi or not.
Pro-Tip: If you're just getting began filming your lessons, one of the digital sites is a good place to start. You'll get more views by using their customer base than it would be if you published the students responded with your own platform. Cody, Udemy, Namastream are all worth checking out.
5) Teach an online class about your knowledge.
Where is your most important gift or skill? What do you think other people would like to know from you? Would you like to share your experience with others? Consider making your information accessible in the form of an online course.
