Becoming a Voice Over Artist

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Voice over is a business that can be very unfriendly to the faint of heart. If you cannot take constructive criticism, if you're impatient, if you hate to lose, if you can't handle rejection, then these traits will not work in your favor when seriously considering becoming a voice over artist. To begin with, the competition is fierce. At the top of the food chain are the union voice actors, then the independent professional self-contractors, and finally all of the amateurs or "wannabes" looking to make a quick buck. The internet is saturated with the latter, which is unfortunate. Particularly for the experienced talent who strive to maintain a standard. Most professionals have their own websites in order to promote themselves online. There are also the numerous talent pools, many of which charge for membership on their sites. Inclusion into the more recognized "voice banks" is like attempting to join an exclusive golf club. Very few are selected for admission. The same goes for the top talent agencies. Unless you can fill a specific "hole" they may have, you will be passed by in a heartbeat. Not to mention they're first obligation is to cater to those already represented. Discouraging as it may sound, seeking representation can lead to many dead ends. Even if you are unique enough to be accepted by an agency, they will only do so much for you in terms of auditions and getting you work.

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Therefore, the road to any success in the voice over industry involves a ton of self-promotion. Firstly you should have your own website, where potential clients can listen to your voice over demos. This also demonstrates that you are legitimate and genuine. Anyone can create a voice over page in social media, or post a video portraying oneself as a voice artist, which are paths of least resistance in terms of cost. Paying for a membership with a well known voice over website could be an additional option. In these cases, one would have to audition for voice over jobs posted by voice seekers, some of which may not be trustworthy or reliable. There's a degree of risk involved since there are no guarantees of securing work. Levels of membership can also pose a problem when it comes to receiving the same quality leads as the highest level. Signing up for a profile is free on a number of voice over sites, but ultimately paying a fee is required to audition through them. Self-promotion also entails contacting production companies who have used independent voice talent on their projects. Blogging is another option. Sending emails announcing your services to businesses that advertise is still another option. Networking through social media too. Investing in AdWords could be another way to go, and many are already taking that route. In any event, getting your name out there should be your primary goal.

 

 


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