According to Growth Badger's research of SimilarWeb data, search continues to be the sturdy basis of digital marketing, with search driving roughly 50% of website traffic on average.

However, SEO has become more complicated, requiring more factors than it did in the "ten blue links" period. Content marketing and distribution, as well as user experience, are all part of SEO nowadays. Even the primary task of acquiring and evaluating search intelligence has become more difficult as search engines change their results display and shift them to other media such as voice assistants.

Enterprise SEO Platforms: A Marketer's Guide, published by MarTech, is your source for information on the potential and problems facing the SEO market as seen by industry leaders, vendors, and clients. The current trends, profiles of prominent vendors, and recommended processes for analysing and purchasing are all included in this 66-page research.