In the current scenario of the Digital marketing realm, SEO PPC both play a major role in the growth of businesses. In our comprehensive Digital Marketing Course in Patna, we provide complete information about the importance and purpose of both methods. And How can you use it to earn money? Read this entire article to understand the differences and uses of SEO v/s PPC.
What is SEO?
SEO stands for Search Engine Optimization, it is one of a part of Digital Marketing strategies to improve the visibility of your website on search engines. The main goal of SEO is to get an abundance of traffic on a website organically.
1️. Sustainable Organic Traffic: It builds a strong foundation for sustainable organic traffic for your business 24/7. This is one of the best and long-term methods used by most businesses to get traffic.
2️. Cost-Effective in the Long Run: At initial SEO setup may take time but once you rank, the traffic is essentially free.
3️. Credibility and Trust: Users perceive Organic results as more credible. Trust is built over time, enhancing your brand's credibility.
Whether you are a Student, Working Professionals, business owner, or Housewife you should learn these strategies in our comprehensive Digital Marketing Course in Patna.
By learning these demanding skills you can easily earn money as a freelancer or Work from Home. As business owners, you can easily apply this learning to expand your business and drive more traffic to your website.
What is PPC?
PPC stands for Pay-Per-Click, it is a marketing technique to promote your business or generate sales through Paid channels like Google Ads, Facebook Ads, etc.
1️. Instant Visibility: PPC ads can boost you to the top of search results almost instantly.
2️. Targeted Advertising: It offers to target specific demographics, locations, and interests, maximizing your ad spend.
3️. Measurable Results: You can Track and analyze every penny spent. PPC offers detailed insights, allowing for real-time adjustments.
Conclusion:-
In short, we cannot compare these two techniques both have their specialty and usages. Let's assume If you want to generate more traffic to your website or If u want quick response/leads/sales to your business in a short period then PPC is the best choice but in the long-term scenario, SEO is always the King. Eventually, we have to understand that PPC is paid marketing it is only shown when you are paying a huge amount to Google/Facebook or any other company. On the other hand, SEO is completely organic and long-term oriented. We have extensively elaborated on these topics in our comprehensive Digital Marketing Course in Patna. Do check our website also named Digital Brainy Academy and become a professional Digital Marketer.
F.A.Qs
- Why choose SEO over PPC?
The reason you should choose SEO over PPC is because of its trustworthiness. Users tend to click more on organic results rather than Paid ads in search results. You can easily get a lot of traffic without spending a single penny amount through SEO.
- IS SEO a demanding Job?
Yes definitely, in the current scenario of digitalization demand for SEO executives is constantly increasing. Every business has to optimize its website so that it can rank higher in search results. To do so they have to hire SEO executives.
