The latest report published by IMARC Group, titled “Television Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on television advertising market outlook. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global television advertising market size reached US$ 227.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 285.7 Billion by 2028, exhibiting a growth rate (CAGR) of 3.7% during 2023-2028.
Television advertising stands as an enduring cornerstone of the marketing landscape, occupying a significant role in reaching diverse audiences across the globe. Leveraging the visual and auditory power of television broadcasts, this form of advertising enables businesses to showcase their products, services, and messages to a wide and varied viewership. Just as industrial degreasers are formulated to address specific cleaning needs in industrial settings, television advertising campaigns are meticulously crafted to resonate with the target audience, conveying brand narratives and compelling calls to action.
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Market Trends:
The rise in demand for television advertisements among businesses seeking to enhance their visibility and augment overall sales constitutes a primary catalyst driving positive market dynamics. Also, the escalating adoption of smart TVs enriched with a spectrum of advanced features, coupled with organic light emitting diode (OLED) displays, serves as a formidable propellant for market expansion. Moreover, the proliferation of programmatic advertising, facilitating the dissemination of a plethora of ads across diverse platforms to extend their outreach, contributes to a favorable market projection. Furthermore, sustainability concerns, much like those influencing the industrial degreaser sector, are impacting television advertising. Ethical and responsible advertising practices are gaining prominence, with brands aligning with social and environmental causes to resonate with conscientious consumers.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- CBS
- Comcast
- News Corporation
- Viacom
- Cox Communications
Television Advertising Market Segmentation:
Our report has categorized the market based on region, service type and industry.
Service Type Insights:
- Terrestrial
- Multichannel
- Online
Industry Insights:
- Automotives
- Hotels and Restaurants
- Insurance and Finance
- Communication Telecom
- Food and Beverages
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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