The latest report published by IMARC Group, titled “United States Smoothie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on United States smoothie market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The United States smoothie market size reached US$ 6,191.7 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 8,345 Million by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028.
A smoothie is a blended beverage made from a combination of fruits, vegetables, liquids such as milk or juice, and often additional ingredients like yogurt, seeds, or sweeteners. This popular drink stands out for its rich flavor profile, nutritional content, and versatility. Characterized by its creamy texture and natural sweetness, smoothies are both nutrient-dense and highly customizable, catering to a wide range of dietary needs. The working mechanism involves the use of blenders or food processors to mix and pulverize the ingredients into a homogeneous drink. Due to their nutrient-rich nature, smoothies offer several advantages such as providing a convenient source of vitamins and minerals, aiding in hydration, and serving as an easily digestible meal or snack option.
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Market Trends:
The market in the United States is primarily driven by the increasing focus on health and wellness among consumers. In line with this, the prevalence of superfood ingredients in smoothies is also providing an impetus to the market. Moreover, the growth of specialty smoothie bars and cafes is acting as a significant growth-inducing factor. In addition to this, the convenience offered by ready-to-blend smoothie packs is resulting in higher consumer engagement. Besides this, the inclusion of organic and locally-sourced produce in smoothies is creating lucrative opportunities in the market. Apart from this, the ease of availability of smoothie products through e-commerce platforms is propelling the market. Some of the other factors contributing to the market include the uptick in on-the-go breakfast culture, the rising interest in exotic flavors and unique ingredient combinations, the increased prevalence of fitness and diet plans integrating smoothies as meal replacements, and ongoing innovation to create nutrient-packed, low-sugar variants.
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United States Smoothie Market Segmentation:
Our report has categorized the market based on region, product, distribution channel, packaging material and consumption pattern.
Breakup by Product:
- Dairy-Based
- Fruit-Based
Breakup by Distribution Channel:
- Restaurants and Smoothie Bars
- Supermarkets and Hypermarkets
- Convenience Stores
- Others
Breakup by Packaging Material:
- Plastic
- Paper
- Glass
- Others
Breakup by Consumption Pattern:
- Out of Home
- At Home
Breakup by Region:
- Northeast
- Midwest
- South
- West
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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