Introduction
In a world filled with mass-produced goods, there's something truly extraordinary about products crafted by hand. Tessoria Asolana, a brand deeply rooted in Italian heritage, exemplifies this craftsmanship with its exquisite rugs. Every centimeter of their rugs tells a story of tradition, innovation, and unwavering dedication. In this blog, we'll embark on a journey through the rich history and artistic craftsmanship of Tessoria Asolana.
A Legacy Woven with Italian Excellence
The Birth of Tessoria Asolana
Tessoria Asolana's history dates back to 1848 when a weaver from Como arrived in Veneto during the Italian war of independence. The Velo family embraced his idea of loom and fabric production, laying the foundation for what would become one of Veneto's premier weaving workshops. What began as a local venture soon gained international recognition, with their fabrics adorning prestigious places like Buckingham Palace.
The Era of Collaborations
In the 1930s, Tessoria Asolana expanded its horizons by winning prestigious awards at international exhibitions and collaborating with eminent architects like Gio Ponti and BBPR. The '60s marked another milestone when Carlo Scarpa joined the ranks, contributing to the creation of original textile masterpieces.
A Renaissance in 2015
The year 2015 witnessed a resurgence of Tessoria Asolana when Pianca acquired the brand. Ancient manual looms were revived to craft artisanal carpets, using wool as the primary material. The creative genius, Davide Brugiolo, introduced a new aesthetic language, blending ancient and modern concepts to rekindle a timeless art.
Rugs: Modularity and Artistry
Customizable Creations
Tessoria Asolana's carpets are a canvas for personalization. Starting with a basic module, these rugs can be customized in dimensions, colors, finishes, and decorative inserts, without any limitations. The three different edging options provide further opportunities for personal expression.
Handcrafted Excellence
Every Tessoria Asolana carpet is a unique and irreplaceable masterpiece. Crafted using Sardinian wools and traditional techniques, these rugs epitomize Italian artisanship. The entire process is a labor of love, where hands speak of dedication, quality, and reverence for materials.
Sustainability Meets Artistry
Commitment to Sustainability
Tessoria Asolana is not just about creating beautiful rugs; they are also committed to making the production process sustainable. They use reclaimed materials, such as wool from Sardinian sheep, leather from sofa upholstery offcuts, and selvedges of fine fabrics from the Lanificio Paoletti woollen mill. These materials are spun into yarn, dyed with non-toxic pigments, and woven into textiles on traditional wooden looms, all without electric power.
Green Good Design Award 2021
An Award-Winning Brand
Tessoria Asolana's commitment to sustainable and innovative production did not go unnoticed. In collaboration with the European Centre for Architecture, Art, Design, and Urban Studies, the brand received the Green Good Design Award 2021. This recognition highlights the brand's contribution to sustainability, tradition, and innovation.
FAQs
What Makes Tessoria Asolana Rugs Unique?
Tessoria Asolana rugs are unique because they are entirely handcrafted using traditional techniques and sustainable materials. Each rug is a one-of-a-kind masterpiece.
How Can I Customize a Tessoria Asolana Rug?
You can customize a Tessoria Asolana rug by choosing dimensions, colors, finishes, and decorative inserts to suit your preferences.
What Inspired Tessoria Asolana's Designs?
Tessoria Asolana draws inspiration from Italian traditions, architectural collaborations, and the beauty of natural materials.
Where Can I Buy Tessoria Asolana Rugs?
Tessoria Asolana rugs are available through select retailers and their official website. You can explore their collection and make a purchase through these channels.
Conclusion
Tessoria Asolana stands as a testament to the enduring legacy of Italian craftsmanship. Every rug they create is a work of art, woven with tradition and innovation. Their commitment to sustainability and the preservation of age-old techniques makes them a brand that's not only beautiful but also environmentally conscious. In a world driven by machines, Tessoria Asolana is a refreshing reminder of the beauty that human hands can create.
