Creating, publishing and sharing personalized videos at scale have become a popular trend today, as an increasing number of people prefer to interact with organizations that use personalization in some way or the other. Personalized elements in videos may include the name of a person, the name of their company, or information that addresses their specific pain points and solutions. Video personalization essentially makes it clear that the brand is speaking directly to the recipient, which helps in building some kind of a personal connection. After all, most people do pay more heed to personalized interactions than any generic content.

Personalized videos have the capacity to captivate your target audience and boost engagement in ways that traditional marketing tactics cannot.  Personalized Interactive Videos address individuals directly and speak to their unique pain points. This automatically increases the likelihood of capturing the attention of the target audience and encouraging them to take action.

According to research, personalized videos have greater click-through and conversion rates than generic videos. When customers feel as if a video was made particularly for them, they are more likely to engage, share, and ultimately make a purchase. Moreover, many personalized videos are also quite sharable. When viewers receive a video that resonates with them, they are more likely to share with their family, friends and colleagues. This sort of word-of-mouth marketing can do wonders in improving brand awareness and reach.

On the whole, personalized videos do have the power to level up and transform the marketing strategy of a brand by allowing it to create meaningful connections with its target audience and provides better opportunities for Customer engagement.