Fast forward another two years, and it's 2019, and Tuckernuck releases this Trillium jacket in the most amazing beautiful blue color. It was nothing like I had seen before, and I LOVED it. But I kept telling myself I just didn't need it! I had tried it once before, and it didn't work out it was time to move on.

When the pandemic hit, I was prepping a project in California. I flew back to Toronto at the end of February and haven't left. The project shut down, and my former life the one where I was out in the world disappeared.

Similar to most luxury brands Canada Goose has a great back story that makes consumers even more invested in the brand. Reiss has said that: "we tell the stories of the people who actually use our products. People who live and work in the coldest places on earth, like Antarctica and Northern Canada, our original market." Canada Goose's strategy also Canada Goose Sale speaks to a brilliant strategy of focusing on a niche market in the beginning instead of mass appeal.

As a sign of the times, Canada Goose parkas are the target of choice for this year's anti - fur rituals. Why Because even though fewer traditional full - fur coats are being worn these days, fur is now omnipresent in smaller items, accessories and trimmings. This has made fur much more affordable, and it is now being worn by more - and younger - people than we have seen in decades.

It's September in Toronto, and the nights are getting colder. Others a state of mind. The lure of additional customers and sales often leads companies to generate endless brand extensions, over expand into too many lines of business and eventually dilute the brand in a manner that is hard to recover from.