The growth of the market for DSP is driven by the increasing demand for optimizing and managing data exchange accounts through single interface

The Buy-side optimizer Software Market is forecast to grow from USD 18.61 Billion in 2020 to USD 110.53 Billion by 2028, at a CAGR of 25 %, during the forecast period. Increasing demand for optimizing and managing data exchange accounts through single interface is the major driving factor of the market.

Demand-side platform (DSP) software allows buyers of digital advertising market to handle multiple data exchange and ad exchange accounts by using a single interface. The primary function of these soft wares is to allow advertisers to serve their ad spend and enhance their effective Cost per Action (eCPA) and effective Cost per Click (eCPC).

According to the latest report by Reports and Data, the global Buy-side optimizer Software market is expected to surpass a market size of USD , registering a robust revenue CAGR of forecast period. Major factors providing impetus to revenue growth of the global ICT market are increasing penetration of mobile devices such as smartphones, tablets, and smart watches, increased affordability and accessibility of the Internet for people worldwide, and rapid digitalization across various industrial sectors including banking finance, telecommunications, education, healthcare, automotive, buildings construction, agriculture, power energy, and oil gas. Other key factors expected to contribute to the global market revenue growth are rapid adoption of emerging technologies such as AI, machine learning, big data analytics, Internet of Things (IoT), and cloud computing in a wide range of industries, emergence of the 5G technology, rising demand for advanced Wi-Fi systems, increasing need for faster Internet services, and growing concerns about user data safety and privacy.  

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Table of Contents:

Chapter 1. Methodology Sources

1.1. Market Definition

1.2. Research Scope

1.3. Methodology

1.4. Research Sources

       1.4.1. Primary Sources

       1.4.2. Secondary Sources

       1.4.3. Paid Sources

1.5. Market Estimation Technique

Chapter 2. Executive Summary

2.1. Summary Snapshot, 2020-2030

Chapter 3. Key Insights

Chapter 4. Global Pharma Healthcare Market Segmentation 

4.1. Global Pharma Healthcare Market COVID-19 Impact Analysis

4.2. Industrial Outlook

       4.2.1. Market indicators analysis

       4.2.2. Market drivers’ analysis

       4.2.3. Market restraints analysis

 4.3. Technological Insights

 4.4. Porter’s Five Forces Analysis

 4.5. Regulatory Framework

 4.6. Price trend Analysis

 4.7. Competitive Metric Space Analysis

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Key Regional Markets Covered in the Report:

• North America (U.S., Canada, Mexico)
• Europe (U.K., Italy, Germany, Spain, France, BENELUX, Rest of Europe)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of Asia Pacific)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• The Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)

Top 10 Companies Operating in the Global Buy-side optimizer Software Market:

DoubleClick (US), Gravity4 (Hongkong), MediaMath (US), Dataxu (US), Rocket Fuel (US), Choozle (US), Rubicon Project (US), IgnitionOne Platform (US), Crite (France), Amobee DSP (US)

Further key findings from the report suggest

• The Buy-side optimizer Software Market is forecasted to grow from USD 18.61 Billion in 2020 to USD 110.53 Billion by 2028, at a CAGR of 25 %, during the forecast period. Increasing demand for optimizing and managing data exchange accounts through single interface is the major driving factor of the market.
• Based on Deployment, the market is divided as Cloud and on-premise. Cloud deployment is estimated to have the highest CAGR of 25% during the forecasted period. Cloud deployment is Cost – effective and reliable to use than the on-premise deployment. Many vendors are opting for the cloud deployment owing to its features.
• Based on Organization, the market is segmented as small business, middle business and large enterprises. Large enterprises are expected to grow faster during the forecasted period.
• Based on industry, the segment of consumer goods, retail and restaurants industry is estimated to dominate the market with the highest share of 55% during the forecast period. Due to the enhanced use of digital advertising in the consumer goods, retail, and restaurants sector, it is increasing in demand. Besides, the rising purchasing power of consumers is also driving the growth of the market.
• The Buy-side optimizer Software Market is segmented across five regions, namely, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (MEA), and Latin America. North America is forecasted to dominate themarket with the largest share of 35%.

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