The Salesforce Marketing Cloud Market is expected to reach USD 17.57 Billion by 2028, according to a new report by Reports and Data. The increase in growth is mainly associated with the adoption of advanced cloud technology services that allow thousands of customers to access similar resources helping companies to cut down their expenses. Based on statistics, the penetration of advanced cloud based platforms that helps to develop new technology is also a significant factor stimulating market demand.

Businesses have quickly moved towards cloud technologies globally in recent times, the primary reason for the large scale acceptance of cloud technologies have been extensive scalability and decreased operational costs offered by cloud services. Tremendous opportunity for growth awaits the market as it is an emerging technology.

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Further key findings from the report suggest

• The Salesforce Marketing Cloud Market is estimated to reach USD 17.57 Billion by 2028, at a CAGR of 7.8% during the forecast period.
• The services segment is anticipated to grow at the higher rate of 8.1% during the forecast period. The demand for supporting services is increasing, along with the growing adoption of the marketing of cloud platforms among industries.
• An ever-increasing need for managing customer journey and autonomously increasing marketing campaigns has played a significant role in the enactment of Salesforce Marketing Cloud and services across various end user industries.
• E-commerce End users are anticipated to witness the highest CAGR of 7.9% during the forecast period.
• By marketing type, the sales channel segment is anticipated to witness the highest CAGR of 8.4% during the forecast period.
• APAC is forecast to be the fastest growing market with the highest rate of 8.3% during the forecast period. The drivers for the growth of this region are the presence of key players, favorable reimbursement policies, and rising use of technology in the emerging countries like India, China and Japan, along with several initiatives initiated by the government.
• Various players are developing strategies to mark their presence in the industry.
• Oracle launched a placement solution in November 2020, named Pre-Bid by Moat.
• Its main aim was to allow the marketers to recognize and use ad inventory that matches their high standards for third-party viewability and Invalid Traffic (IVT).
• These new features will improve the existent brand safety segments that are accessible on the Oracle Data Cloud and build a suite of media spend security offerings.

Key companies profiled in the report include:

Cision, Global, IBM, Hubspot, Hatchbuck, Agilone, Infusionsoft, Maropost, Mediamath, Nielsen, Optimove, Oracle, Pegasystems, Sailthru, Salesforce, SAP, SAS, Selligent, Sitecore, Adobe, Digital, Emarsys, Episerver, and Fico.

Deployment Outlook (Revenue, USD Million; 2020-2028)

• Public Cloud
• Private Cloud

Type Outlook (Revenue, USD Million; 2020-2028)

• Platform
• Services

Marketing Type Outlook (Revenue, USD Million; 2020-2028)

• Advertising
• Branding
• Designing
• Sales Channel
• Communications
• Customer Support

End user Outlook (Revenue, USD Million; 2020-2028)

• Retail and Ecommerce
• Media, Entertainment, and Gaming
• Travel and Hospitality
• Banking, Financial Services, and Insurance
• IT and Telecom
• Others

Based on Region market is segmented into:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East Africa

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