A tactic is an action taken to accomplish a single goal. This includes placing advertisements in newspapers, improving the design of guitar teaching websites, or placing flyers in different locations in the town. In contrast, "strategy" is the overall psychological process that links tactics together to achieve many different mid- and long-term goals. A strategy exists under the surface of what you observe, and you will not be able to imitate it without a deep understanding of the inner workings of someone’s business. - electric guitar
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